Photo from theguardian.co.uk
Firstly, a huge congratulations and well done to all those who took part in the London Marathon this weekend. I truly respect your determination, spirit and fitness to make it round and raise so much more for your causes.
Passion is a vital part of success in any field and sometimes it really takes all we have to make it work, to make every wish, dream, ambition come true. There are always set backs but we learn by overcoming them and our passion keeps us going, believing that what we are trying to achieve is creating a positive impact.
At our recent Company Gathering, we talked about many things but the over-riding theme was our intent to enable positive impact in all we do. Whether that is through training or event management, through consultancy or project management, everything we do it about enabling positive impact on people, places and projects. This enabling purpose is something that engages the passion in all of us. To help, to make stuff happen, to achieve, to make a difference.
On Tuesday, Claire is speaking at the Institute of Fundraising Conference in Bristol on the theme of making money from events. The focus here is not just on making the cash though, but rather about creating positive impact and in terms of charity and fundraising events, generating both money and social impact. Imagine what the positive impact is of all the money raised at the London Marathon – around £50m for a huge range of charities! So, again, well done, congratulations and thank you to all those who have raised money by being passionate and putting themselves through physical challenge to make the world a better place.
Claire Eason Bassett, Managing Director, Mackerel Sky Events
Mackerel Sky Events 