What Goes Around …

I would like to say thank you to the two drivers who let me out of the junction onto the A39 this morning.  Your consideration is much appreciated.

That junction is difficult in the mornings with heavy traffic in both directions so you really have to pick your moment and most mornings I am entirely reliant on the consideration of other drivers to my plight.  The theme of consideration came up at our Company Gathering last week as well as one of the qualities that we most appreciate and it made me think about how considerate I am in relation to the various roles I play in life.

It is important to recognise that we are dependent upon the consideration of others in almost everything we do – dependent on team members doing their jobs and supporting beyond the job description; dependent on clients being willing to take risks and be creative; dependent on people considering each other at large scale events such as City of Lights and enabling everyone to enjoy the experience.  Considering the impact that each of us has on other people is core to ensuring that everyone can access, engage or enjoy.  This of course applies to organisations and businesses and there is a role for consideration within our decision making as well.

That bit of consideration for the wider impact, that is, the time spent considering another person’s perspective, can make all the difference in the success of our interactions, marketing, events, HR management, motivation and ultimately profit. If we think about launching a business (and I was leading a session discussing this last week with the School for Social Entrepreneurs so it’s at the forefront of my mind), then we could develop a launch programme that includes PR, branding, events, promotions, social media and sales generation.  We could develop a whole heap of activity but without thinking about how it will be perceived and the impact on other people, specifically our target market.  That launch process is vital in creating the future success of the organisation so if we fail to consider the target market (or target clients, or target partners), we are failing before we have even begun.

Similarly, internally, we will only generate a motivated, engaged team by considering individuals in terms of strengths, approaches, communication capacity and abilities and then dovetailing them in the team, supporting them in their roles and providing a bit of inspiration.  At least, that’s the theory.  In practice, people are people and we are difficult animals.  We are inconsistent and emotional and, sometimes, deeply inconsiderate of other human beings.  So for the leader of such teams, we have to have that consideration by the barrow load to enable the whole team to work together.  It may feel like we are prioritising chatting over task achievement but that bit of care and consideration for another person’s situation or view on life can be the key to unlocking a high performing team.

So a bit more consideration all round might make the world a better place!

Claire Eason Bassett, Managing Director, Mackerel Sky


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