Lessons from the stage for all event managers

theatre-seats-featuredIn over 15 years in the sector, I have noticed that those who get it are mainly those who have been part of theatre production in some way. It is fundamentally the same process – we are producing a show – but with different contexts. In events, we are usually producing one off shows, shows that don’t repeat and so we don’t get to reap the benefit of the second, third, fourth etc nights where we get into a pattern of delivery.

Even so, the process of creating the show, whatever kind of event it might be, is the same as that for creating a theatre piece. We bring together players to collaborate to create a whole experience that engages an audience in some way. It might be a traditional fourth wall narrative or an immersive piece like Punchdrunk‘s latest offering, or landscape based like WildWorks. In every case we bring together technicians, performers/creatives, partners, suppliers and content to make the show happen in order that it achieves the project objectives.

It’s difficult to define which bit of theatre practice is what makes events work but I know that the training definitely makes people more effective in the planning and delivery of events.  Making theatre appears to be a dark art. A mysterious, but known process. The reality is that the ability to make events work is borne out of practice and challenge and not always knowing the answer but being prepared to find the answer. To whittle an answer out of thin air if necessary. To use everything we have available to us, every contact, every favour, every bit of experience to make the show work. So it’s not known at all, but rather a shared approach.

And we can’t teach that. We can but set an example and share our experiences and knowledge as much as possible. And be generous in sharing our approach with those entering the industry. As Kevin Spacey said “if you are going up to the top in the lift, don’t forget to send it back to the ground floor to bring somebody else up too“.

Claire Eason Bassett, Managing Director, Mackerel Sky

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