So our first Thrive sessions have started in Bath and, as is often the case, we are learning as much as we are leading the training. So we have come up with the programme following training needs analysis and we come up with the content for the sessions….we then run the sessions and we always try to tailor the sessions to the people who are there so it’s really applicable and relevant. However, this agile approach is also a recognition that we don’t have all the answers (and neither should we) but we facilitate that sharing of knowledge and experience within the group to find solutions.
So within this context, I ran the Audience Development session with additional input from Jim Brewster at The Audiences Agency. We covered various areas from strategic relevance to practical how to, from application of data analysis to value propositions and then we started talking digital….and at this point, Jim introduced us to the principle of “digital treats”.
I love this idea that social media and user generated content provides such digital treats that might be photographs taken at an event or comments or films or anything really that connects the digital and the live worlds. The concept of hybrid events is becoming mainstream and even if it’s just having a social media presence, digital is featuring in almost every event the world over. And from an audience development perspective, this offers a fantastic opportunity to engage people wherever they are and provide a range of reasons for them to want to be involved.
As a sector, we only get better at what we do by collaborating and sharing practice – I am so looking forward to learning more in this Thrive Bath programme.