Last weekend I organised a birthday party for my husband and I managed to book The Correspondents – a fantastic duo who completely blew us away. As well as finding the perfect band, we had the perfect venue at the Trengilly Wartha Inn. It wasn’t just about having great component parts for the event, it was about bringing them together in the right way with the right mix of guests and a dash of two of prohibition punch served in vintage teapots!
We all had a great time but numerous people asked how on earth I managed to book this band, who normally play international festivals, to come and perform at a tiny pub in the middle of nowhere? The thing is if you don’t ask, you don’t get and it really was as simple as that. That and a little bit of confidence with a smidgen of ambition.
We all have different attitudes to risk and the most successful events and cultural projects balance risk, ambition and well-founded confidence to push the boundaries every time. Sometimes, when one feels under pressure, it is even more difficult to take risk and be ambitious. All too often, we stick to our comfort zones and this is not good. Not good for ourselves, not good for our events and not good for building a sustainable business.
This Saturday I went to the Kevewi Big Night Out, being organised by a group of fellow Director’s Forum members. A perfect example of thinking big, taking risks and delivering ambition. If you managed to make it, what a great night!
Claire Eason Bassett, Managing Director, Mackerel Sky Events