One of the events I enjoy most in our portfolio is Agile on the Beach. We are entering our 4th year of working on this project and about 2 years ago, we decided that we should walk the talk and adopt Agile practices ourselves.
Agile has grown out of the software development industry and not all of it works as well for service based industries like event management but there are some aspects that are really making a difference to how we work.
At a strategic level, following an agile approach means that we focus on our customers’ and clients’ needs, engaging them at every part of the project development and delivery process, listening and balancing viewpoints. This wasn’t a big shift for us as event management is inherently conversational and rarely follows a standardised process (in our experience anyway!) but it made us recognise that the value of our service is in the relationships we have with our clients.
We also apply Agile principles in how we organise ourselves and our projects. We have thrown out the traditional gantt chart! We of course still plot out what we think is going to be needed but we start with the cost and timeframe and work within this to create an event which is of high quality and achieves the aims and objectives. It means we are advisors and guides for clients who perhaps have a thought of what they want but don’t realise it is unachievable or inconsistent and Agile resonates with our responsibilities, as per the Eventia code of conduct, to ensure that we advise appropriately using our experience and knowledge to create events that are of the highest possible quality.
Agile practice means that we are constantly working to eliminate waste in our processes and product, evaluating our supply chain and service every step of the way with internal and external feedback mechanisms built in. We always evaluate but it used to be at the end of the project and now it’s more like every day! We have a project board in our meeting room which is populated with projects on post-it notes that move according to the stage of the process that they are in and how far they have progressed. Agile on the Beach has just finished ‘Evaluation’ and ‘Proposal’ and is now in ‘Design’ for the 2014 conference (www.agileonthebeach.co.uk).
We have had the pleasure of working with the Agile on the Beach team to develop our approach (particularly Mike, Toby, Allan and Belinda) and it is great to really learn from our clients, to understand why they are so passionate about this way of working and to develop a way of working that is impacting on our productivity and profitability.
Claire Eason-Bassett, Managing Director Mackerel Sky Events