It’s one of those difficult circumstances of cobblers’ shoes. Organising events for event managers to attend often feels like we are putting our heads over the parapet for our work to be shot down in flames! Your activity for your industry means that you have the most critical client and audience you could imagine.
We are organising Event Horizons with Falmouth University (6 & 7 February 2014) and we teach on the BA(Hons) Creative Events Management course there. Whilst we regularly stand up and teach students about best practice for event management and we take almost all of them on some kind of work experience during their university careers, so we invite them to evaluate and critically reflect on our event projects and us as an organisation, it is rare that we are in the position of creating and delivering an event specifically for our sector. We have created a programme of speakers who we
believe to bring valuable and insightful perspectives on the industry. Rather selfishly, they are people who we want to hear from ourselves and who we know have something to share with our peers. Having said that, I am rather nervous that our peers won’t like it or won’t see the value in what we have put together.
It’s not just in terms of the programme either, the delegates for Event Horizons will be the most critical we have ever had of our operations, materials, facilities and staff. I know this because it’s what’s going through my head when I go to sector events like International Confex, the UK Event Awards or Summer Eventia. I am actually a horrible person to go to
events with – I am pretty good at keeping my thoughts to myself (unless I am really impressed in which case I am happily vocal about it!) but then someone will ask “what do you think of it?”.
So, definitely a difficult audience to satisfy. However, complex projects are what we are best at so this is no different to the rest of our portfolio in terms of the standards that we are working to and the simple fact that is vitally important to us of walking the talk, keeping the promises that we make to our clients, auidience and partners. We will of course make
mistakes – this is the first time that Event Horizons has been run – and there will be a range of perspectives on success or failure, but we will learn from them and make it better next time.
I think this is all we can promise actually. That we will do our absolute best, work to the highest possible standards, but recognise that we can’t please everyone all the time so we promise that we will take responsibility, articulate problems, work to mitigate them and above all, learn from the whole experience. Given that we are all learning all the time, there is then nothing to fear about running events for event managers, about putting
our heads above the parapet. In fact, I want to go a step further and invite our delegates for Event Horizons to be as critical as possible and tell us what you want in terms of programme and how we can improve. I want to tap into your experience to make sure that this is one of the best event management conferences in the world and of maximum value to individuals, organisations and the industry as a whole.
Claire Eason-Bassett, Managing Director Mackerel Sky Events